L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 4 Dark Brown, 1 Kit

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 4 Dark Brown, 1 Kit
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Model: PPAX1132605
(13754)
2 stores
1 Products

Product Details

L'Oreal Paris Superior Preference Permanent Hair Color, 4 Dark Brown, L'Oreal Superior Preference Hair Color our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color thats fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny adult hair. Preference is available in over 50 Luminous Shades.

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 4 Dark Brown, 1 Kit Our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous adult hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair.

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Last Updated: 2025-12-30 06:55:23

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Product Specifications

Technical Details

Manufacturer -
Brand L'Oreal Paris
Item model number PPAX1132605
Color Brown
Weight -
Height -
Depth -

Additional Product Information

Product Id 3229248
User Reviews and Ratings
4.3 (13754 ratings)
4.3 out of 5 stars
UPC 071249253038

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L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 4 Dark Brown, 1 Kit
Reviews: 13754
app.ratings: (13754)
Price:
$12.97 Visit walmart

Top User Reviews and Ratings (7 total reviews)

(5)
Reviewed in the USA on Dec 20, 2025

My first time using it and I am shocked at how well it cover my grade my first time using it and I am shocked at how will it cover my grays. I highly recommend this product 10 out of 10. Very impressed. I was a little skeptical at first about it of course it's been my first time but I went through with it and I'm so happy I did. This is my first time trying this brand as well. Even the conditioner is a 10 out of 10.

Anonymous • Review provider: walmart.com
(5)
Reviewed in the USA on Dec 16, 2025

Supply a brush to hold in your hand please. The finger brush is extremely messy and clumsy. Also hope you can supply a simple deep conditioner to apply too. I did not need the toner/ conditioner so would really appreciate just deep conditioner. Thank you.

Anonymous • Review provider: walmart.com
(5)
Reviewed in the USA on Dec 07, 2025

I have been coloring my VERY GREY >Type 3B< hair with this brand for a year. It LASTS 3 whole months (not the roots, clearly) My hair grows a lot bc I take vitamins, but the color saturation stays, even though I wash my hair 2 to 4 times a week. One single box has enough for my whole huge head of Type 3B hair, I have a layered cut, if I straighten my hair, it reaches past my bra strap. If curled, it's at my shoulder blades. If blow dried, my ponytail is about 1 inch in diameter, for reference. My hair is very thin.. if you have thicker hair, you may need 2 boxes of product. The conditioner that comes with it lasts me for at least 6 washes. Very very very moisturizing and makes detangling my curls a breeze. Do buy this brand. It smells crazy strong but so does the very expensive hair salon product.

Anonymous • Review provider: walmart.com
(5)
Reviewed in the USA on Nov 15, 2025

I used this brand for the first time 2 days ago and the first thing I noticed was the sharp odor. This lessens as you apply it. The dye has smooth consistency which is different from ION INTENSIVE SHINE, which is a little thicker. They recommend if it's your first time using you may want to go a shade lighter (it helps if you're covering grey) The bottle of conditioner is a big help and I was surprised there's no burning sensation on my scalp as was the case with ION. My color is so similar I'm really happy with the results. I went with a dark blonde. Perfect.

Anonymous • Review provider: walmart.com
(5)
Reviewed in the USA on Nov 11, 2025

First time of trying this powered fresh is so much better. I was completely out and like everyone else on a budget I think I will use this up in stuffing next time. I have tried the crushed and I think if I can't get fresh crushed in a bottle like this is better than powered

Anonymous • Review provider: walmart.com
Showing 1 to 5 of 7 reviews
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