L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, Extra Light Ash Blonde, 1 Kit

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, Extra Light Ash Blonde, 1 Kit
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Model: 071249253618
(13744)
2 stores
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Product Details

L'Oreal Paris Superior Preference Permanent Hair Color is our gold standard in luminous color and shine. It is the only hair color with our unique Fade-Defying Color and Shine System that creates a rich, long-lasting spectrum with luminosity, shine, and beautiful gray coverage. The Color and Shine Conditioner is formulated with Golden Camelina Oil, Vitamin E, and UV Filter keep your color vibrant for up to 8 weeks. Luminous color shines from every strand and defies fading for up to 8 beautiful weeks.

L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, Extra Light Ash Blonde, 1 Kit L'Oréal Paris Superior Preference Luminous Fade-Defying Ultra-Lightening Permanent Hair Color delivers ultra-lightening color and shine. Our fade-defying color and shine system creates a rich, long-lasting spectrum with luminosity and shine. Formulated with Golden Camelina Oil, Vitamin E, and UV Filter, our conditioner helps keep first-day color vibrancy and provides silky, soft hair. Each Superior Preference hair color is crafted to show infinite tones and reflects. Superior Preference is available in over 50 luminous shades that range across a wide spectrum of different tones.

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Last Updated: 2025-12-29 17:36:34

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Product Specifications

Technical Details

Manufacturer -
Brand L'Oreal Paris
Item model number 071249253618
Color Gray
Weight -
Height -
Depth -

Additional Product Information

Product Id 503858
User Reviews and Ratings
4.3 (13744 ratings)
4.3 out of 5 stars
UPC 071249253618

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L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, Extra Light Ash Blonde, 1 Kit
Reviews: 13744
app.ratings: (13744)
Price:
$12.97 Visit walmart

Top User Reviews and Ratings (5 total reviews)

(5)
Reviewed in the USA on Dec 20, 2025

My first time using it and I am shocked at how well it cover my grade my first time using it and I am shocked at how will it cover my grays. I highly recommend this product 10 out of 10. Very impressed. I was a little skeptical at first about it of course it's been my first time but I went through with it and I'm so happy I did. This is my first time trying this brand as well. Even the conditioner is a 10 out of 10.

Anonymous • Review provider: walmart.com
(5)
Reviewed in the USA on Dec 16, 2025

Supply a brush to hold in your hand please. The finger brush is extremely messy and clumsy. Also hope you can supply a simple deep conditioner to apply too. I did not need the toner/ conditioner so would really appreciate just deep conditioner. Thank you.

Anonymous • Review provider: walmart.com
(5)
Reviewed in the USA on Dec 07, 2025

I have been coloring my VERY GREY >Type 3B< hair with this brand for a year. It LASTS 3 whole months (not the roots, clearly) My hair grows a lot bc I take vitamins, but the color saturation stays, even though I wash my hair 2 to 4 times a week. One single box has enough for my whole huge head of Type 3B hair, I have a layered cut, if I straighten my hair, it reaches past my bra strap. If curled, it's at my shoulder blades. If blow dried, my ponytail is about 1 inch in diameter, for reference. My hair is very thin.. if you have thicker hair, you may need 2 boxes of product. The conditioner that comes with it lasts me for at least 6 washes. Very very very moisturizing and makes detangling my curls a breeze. Do buy this brand. It smells crazy strong but so does the very expensive hair salon product.

Anonymous • Review provider: walmart.com
(5)
Reviewed in the USA on Nov 06, 2025

I've used another brand for way too many years to mention and after feeling like the color just wasn't there and the change in my hair mid life , I set out to find something better. Here I am. I love the way the color felt while applying, it is hard to explain but it just felt better while applying it to my hair. I didn't even notice a smell from the solution either. I have shoulder length hair with somewhat thickness and it used to be really close to needing two bottles but with this I had a little left in the bottle. And to the color-I used the same or close to the same I've always used with the other brand and let me tell you that it is absolutely more vibrant, my hair feels softer and less frizzy. I am sold.

Anonymous • Review provider: walmart.com
(3)
Reviewed in the USA on Nov 01, 2025

My hair is fine med/light brown with some gray and I liked the package photo of the lightest golden brown shade (6 1/2). Application was easy but the result was much darker and very auburn with a touch of orange with no resemblence at all to package photo. The Preference line doesn't fade because I shampooed several times to lighten the color with no luck. I like this line because it does offer even coverage from roots to tip and didn't irritate my scalp but will look for another brand next time to achieve the color I want. The rating is a personal one but others may find it a "five" because coverage is good, covers gray and doesn't fade. That's why I would recommend.

Anonymous • Review provider: walmart.com