I Can’t Believe It’s Not Butter!® Light, a NutriRich™ Buttery Spread, 45 oz Tub

With this new looking tub came a change in a product that I've been using for years... The "I Can't Believe It's Not Butter!" Light used to melt into my toast and didn't take forever to melt in the frying pan; something has changed in the consistency and texture of this product. I'm disappointed. I am now trying different competitors to try and find what seems to have been lost in your product that I so enjoyed! If it's not broke, why fix it?

I used to love I Can't Believe it's not Butter--but someone has obviously tinkered with the formula. It was a good formula and the new one is not good in the area most important to me--Taste. I'm sure it's healthier, better for me or meets some new guideline. but I have started searching for another product to replace it. It would be fine to offer it as an alternative, but please bring back the original light formula.

I have been buying the Light ICBINB for a long time. I agree with the bad reviews, plus I have a couple other dislikes about the new recipe. It will not stay on my knife when I try to get it out of the container. It's like there is a trick to it! Also, at the bottom of the container the oil (or something) separates and is puddled in the bottom. Never saw that with the old recipe. My husband said not to buy it, again. Go back to the old taste and texture! In the future, I will be looking on the containers to see if it says, "Old Recipe", to see if you went back to the old!

I love the new packaging, and sincerely appreciate your effort to provide consumers with simple/healthier ingredients. I do my best to avoid products made with GMO ingredients, hormones, etc., and "packaged" foods. I purchase organic produce, and put in the extra effort to make fresh, nutritious meals for my family each day. For a number of years, I have used the original ICBINB Light thinking that it was a much healthier alternative to butter. Admittedly, I now feel a little stupid that I have been consuming a product that was apparently so unhealthy that it required such a dramatic change. However, I join the overwhelming number of people taking the time to provide you with a negative review of the "new and improved" ICBINB Light. I forced this product down twice - just to give it a fair chance - before I tossed it in the trash. The "new and improved" product is too soft to properly scoop out with a butter knife - then slides right off of the knife and plops onto the counter before I can get it to my hot toast. When I do manage to get it onto my toast, it seems just to sit on top of the toast. It does not melt - just sits there while the toast cools and hardens. The color is rather off-putting as well - so bright yellow it looks artificial. The taste is . . . well . . . incredibly lacking in flavor. Combine all of that with the terrible coating of oil (or something?) left in my mouth after eating the "new and improved" ICBINB Light, and I'm left with absolutely no reason to purchase this product again. So - the hunt is on for a truly healthy alternative to butter - with a tolerable texture, taste and melting point - as the "new and improved" ICBINB Light misses its mark by miles.

Horrible now! Different package and different product inside! Please bring back the old one. It was great before, best on the market! Now the new one is awful! Looking for a different brand, since this is uneatable... Why have you ruined the best spread on the market???? No more a customer of this product :(