I Can't Believe It's Not Butter! Original Spread, 21.3 Oz.

Get new eyes, tong, nose, and brain! Then, you can totally say that it's not butter. It tastes nothing like butter, it is always soft, it melt in 10 seconds in the microwave, it foams way more than butter when you try to fry something! Why bother! Eat some olive oil, at least it tastes good. What I hate the most about this product is that they've ruined this name for something that could actually be like butter. If you mix in 50% butter, probably you'll get the taste and better texture.

I have used ICBB for 30 years! Loved the old formula, it tasted and acted like real butter. Now it is bland and it doesn't melt! Stays solid on toast and potatoes. Not good for baking anymore either. PLEASE offer the old and new formula so we can chose what we want to eat. Thank you signed sad....

Your new! SIMPLE RECIPE tastes terrible! It is nothing like your original product. We have loved the great taste of your original "Can't Believe It's Not Butter" and used it for years. We have been forced to purchase this "new" product but after using, we now are shopping for another brand that tastes better than this. Actually, the taste is very bland and also this product no longer melts well. We can put it on toast or sweet corn and it does not melt!!! What's with that? This is a terrible change you have made for a great product. Please go back to your original product.

I have been buying ICBINB and the lite version since they first came out. VERY disappointed with the new taste. Omitting the buttermilk made it just regular old ho- hum margarine. Tastes like most other brands now and nothing special. Texture is much more greasy.

We have been buying I can't believe it's not butter light for at least 10 years. No one in our 4 person household likes the new recipe. It does not melt on toast now and tastes oily. I have also have looked at many social media boards and have not seen very many positive reviews which makes me question your review chart on this site. I wonder if you are willing to do a poll and go back to the old recipe?