L'Oreal Paris Superior Preference Permanent Hair Color, 3 Soft Black, Fade-Defying, 1 kit

You changed the formula, and made it thinner, less moisturizing and it now dries out my hair. The smell is also overbaring as well. I've been using this product for years and I noticed the change immediately. I can not tell you how annoying it is when companies do this, just leave things as they are. Go back to the original formula, this one is drying and damaging. You removed the Original: More emollient, fatty-alcohol rich = smoother application, silkier finish. The new formula is thinner, more watery or quick-drying and dries out the hair shaft and makes application difficult. It is also not as dark of a black, it's more brown, I have to look for a new brand now or color which is upsetting as this left my hair absolutely beautiful and everyone thought it was natural on me, I got so many compliments on how healthy my hair looked unti you recently changed it and it started damaging my hair and fading faster. I thought at first it was due to something with my hair but then I studied the changes you made to the product. Please change the formula back and..maybe the original picture, cause...new one is kinda meh...

This is the second time I have used this in the past 6 months. I have used this hair color in Dark Blonde many times. I have a pink tint to my hair! I also noticed this when i used it 6 months ago. My natural hair color is very light blonde with very little gray. This has not happened before 6 mths to 1 year ago. I use this hair dye regular about every 6 months. I will NEVER use it again! I AM NOT PLEASED! I DO NOT want pink hair!

I don't know what you've done but I will no longer be buying your product. It is now so thin it runs down my face before I can work it into my roots. Parting my hair with one hand and squeezing your bottle with the other hand does not leave any way humanly possible to stop your thin watery product from running down my face. Boy does it sting when it gets into my eyes. Stop improving a product that was perfect to begin with.

My daughter is blonde so we really expected the results to be closer to the box. We got 7LA lightest auburn and her hair turned out more strawberry blonde. I am not expecting it to last. Not worth standing in the ammonia fumes for such a lack of color.

I used L'Oreal 9G golden blond for a couple of decades, and it used perfectly match my skin color, also was covering my gray hair for a few weeks. After they changed the formula, it not only became lighter, but does not hold the color for a week, and shows gray hair after 2 weeks!!! And does not shine as used to be. I changed to 8G, which seems to become a similar shade to former 9G. And again, the same problem: does not hold color, fades after a week and does not cover gray hair after 2 weeks! I will be looking for another brand to replace L'Oreal product