Seventh Generation Concentrated Laundry Detergent, Fresh Lavender Scent, 40 Ounce, 2 Pack, 106 Loads

I used Tide for years before until about a year developing Eczema.... So i needed to find a new detergent... decided to use a natural one so I picked Seventh Generation Fresh Lavender we love it! Our laundry smells fresh and looks so nice now and plus no itchy.....

The new “fresh lavender” scent is sooo strong and sooo awful and sooo NOT lavender. Like a previous reviewer, I've been a longtime, happy user of the Seventh Generation “blue eucalyptus & lavender” scented laundry detergent. I recently purchased what I thought was the usual scent only to be highly disappointed to find out how awfully wrong I was. First off, the label for the new “fresh lavender” scent looks practically identical to the old “blue eucalyptus & lavender” label (seriously, Seventh Generation? Come on...help a mama out!) So I didn't even notice the difference until I pulled my laundry out of the washer and couldn't get over how bad it smelled. At first I thought maybe my washer hadn't washed out all of the detergent, or that perhaps I used too much. So I ran the load through the rinse cycle again. Nope. That horrendously strong odor was still there. Then I looked at the bottle and noticed the tiny little “new” label above the scent name and realized that despite the incredibly similar label, it wasn't the usual scent. Now, I love lavender. But this smell is not lavender. It smells like a combo of ammonia and bug spray to me. And I cannot get over how strong it is. Even after an extra rinse cycle and dry, everything washed in that load of laundry reeks. I'm super disappointed. Please tell me that this new extremely strong and unpleasant not-actually-lavender scent isn't replacing the blue eucalyptus & lavender scent.

Was looking forward to a genuine lavender scent in the Fresh Lavender, but the lingering odor is the patchouli note. NOT what I had assumed. Should have read the detailed label ingredients! Happy with other scents and results in the brand's laundry line, but felt misled by this one.