Tide Clean Breeze Scent Liquid Laundry Detergent, 64 loads, 2.95 L

I had to write a review on Tide. For years I refused to buy it because I feel it is WAY over priced and still feel that way. However, I have bought ERA detergent for years until I recently washed a white button down collared shirt in ERA without bleach because I was out. The shirt came out with the ring around the collar dirt and sweat build up from a summers daily wear. I complained to my boyfriend about it and he swore that Tide always got the dirt out but I'd forbid him to spend money on it. So I went to the store and picked up unscented Tide and threw the shirt in to give it the test. The shirt came out absolutely clean. The ring around the collar grime was gone and I didn't even use bleach. I am really impressed with the results but the price I just can't agree with.

When my oldest daughter was a baby ,43 years ago she had a pink sweater set, that got formula stains all over the top. Try as I might I couldn't get them out. then . I kept the sweater set as it was for a very tiny set for a 5 lb baby. Twenty some odd years later a friend wanted to borrow the sweater set I tryed once again to get out the stains even sent it to the dry cleaners. The stain was there to stay. or so I thought. We gave it to her and when she returned the sweater set the stains were gone what did you use to get out the stains I asked? Tide she answered . A 20plus year old stain. Need I say more?

Have been a Tide faithful for most of my 67 years. My mother before me. My body now needs a gentler product. The Tide Free fills that need. However, the price is far out of my range. Now that other less expensive products are making "Free" detergents, I will be using those. You have over priced your self out of a faithful customer. :(

Remember when some genius at the Coca-Cola company decided to change the formula for Coke 'Classic' ? And it was a huge failure? Seems the same person is now working for P&G as I have used Tide for years and am now checking out all my area stores to try and find the original formula Tide.... This ActiLift formula has spotted several loads of clothing, as mentioned on many sites, including this one. Even with putting the detergent into the water and letting it agitate before adding my clothes, I have several articles which have blue splotches on them,which is weird when you have ONLY whites in the load. If I can't stock up on the original formula (LOVED the Coldwater one) I will be changing to a different brand!

I'd like the old Tide back! It cleaned so well and left clothes smelling great. But the addition of Acti-Lift has changed everything. Clothes come out stiff rather than soft, and with no pleasant scent, just an off odor. I'm so disappointed, I've been trying other brands. I just can't use this product anymore.