The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-world [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. One of the hottest trends in pop culture, Second Life?, is a virtual, 3-D "world" that exists on the Internet. Populated by adults and teens alikein numbers going into the tens of millionsthose who use Second Life? barter and buy much the way they do in real life. They're also just as open to ads, products, and marketingand businesses are just now discovering the enormous potential. A comprehensive, in-depth guide to the opportunities in this new marketplace, The Unofficial Guide to Building Your Business in the Second Life? Virtual World gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examplesfrom IBM creating a collaborative virtual work?space, to start-up companies with virtual goods, to Princeton University offe?ing Second Life? classroomsand provides proven techniques for successfully generating buzz through Second Life?-centered promotions and adver?tisements. This is one book that reveals the best ways to make money using the hottest thing online.

The Unofficial Guide to Building Your Business in the Second Life Virtual World: Marketing and Selling Your Product, Services, and Brand In-world [Paperback - Used]