shu uemura art of hair Netsu Design Blow Dry Cream - Styling Primer and Heat Protectant, Adds Volume and Smoothness, Medium Hold and Flexible Control, 5 Fl Oz C80

Achieve maximum volume and lasting body with Shu Uemura's Awa Design Blow Dry Cream. This stylist-loved formula creates root lift and leaves hair silky and soft to the touch. It provides medium hold and flexible, long-lasting control, leaving hair with a lightweight and natural-shine finish. Inspired by the Japanese art of minimalism, "awa" means "bubble" in Japanese, representing the maximum volume and soft, non-crunchy finish. Netsu Design Blow Dry Cream also protects hair from heat damage up to 450°F and tames frizzy hair for a sleek, shiny blow dry. It's re-workable for versatile looks with a natural feel and long-lasting hold.

Blow Dry Primer: Styling primer that provides long-lasting shape memory and workable hold for versatile looks. | Benefits: Protects against heat damage and frizz to leave hair smooth with a natural feel. | Additional Benefits: Adds maximum volume and lasting body and delivers a silky finish, smooth touch, and natural shine. | Fragrance: The amber and creamy musk fragrance blends with relaxing florals and energetic red pepper for a luxurious scent experience. | How To Use: Apply product generously on towel-dried hair or use a comb to distribute to targeted areas. Style hair as desired or let air-dry. Blow Dry Primer: Styling primer that provides long-lasting shape memory and workable hold for versatile looks. | Benefits: Protects against heat damage and frizz to leave hair smooth with a natural feel. | Additional Benefits: Adds maximum volume and lasting body and delivers a silky finish, smooth touch, and natural shine. | Fragrance: The amber and creamy musk fragrance blends with relaxing florals and energetic red pepper for a luxurious scent experience. | How To Use: Apply product generously on towel-dried hair or use a comb to distribute to targeted areas. Style hair as desired or let air-dry. Blow Dry Primer: Styling primer that provides long-lasting shape memory and workable hold for versatile looks. | Benefits: Protects against heat damage and frizz to leave hair smooth with a natural feel. | Additional Benefits: Adds maximum volume and lasting body and delivers a silky finish, smooth touch, and natural shine. | Fragrance: The amber and creamy musk fragrance blends with relaxing florals and energetic red pepper for a luxurious scent experience. | How To Use: Apply product generously on towel-dried hair or use a comb to distribute to targeted areas. Style hair as desired or let air-dry.