Shu Uemura Art Of Hair Izumi Tonic Strengthening & Thickening Rice Water Shampoo - Hydrates and Repairs Damaged Hair, Smooths and Adds Shine, With Japanese Rice Water, 10 Fl Oz C80

Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic shampoo helps restore damaged strands, guards against future breakage, and reveals healthier, smoother hair. This strengthening shampoo provides a deep cleanse without stripping hair of essential hydration. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.

Strengthening & Thickening Shampoo: Infused with Japanese-sourced rice water, this shampoo provides a deep cleanse without stripping hair of essential hydration. Repairs and restores fragile, damaged hair. | Benefits: Hair diameter is thicker, hair is shinier, and hair is 30x stronger*. Appearance of split ends is reduced by 91%*. *(in a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum vs. non-conditioning shampoo) | Ingredients: Luxurious formula features Japanese rice water as the key ingredient, which is rich in amino acids, vitamins, and antioxidants that restore elasticity and strength to damaged hair and prevent future breakage | Fragrance: Invigorating and refreshing, the shampoo has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood. | Professional Stylist Tip: This shampoo is suitable for those looking to achieve longer lengths while maintaining its optimal condition and reducing split ends Strengthening & Thickening Shampoo: Infused with Japanese-sourced rice water, this shampoo provides a deep cleanse without stripping hair of essential hydration. Repairs and restores fragile, damaged hair. | Benefits: Hair diameter is thicker, hair is shinier, and hair is 30x stronger*. Appearance of split ends is reduced by 91%*. *(in a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum vs. non-conditioning shampoo) | Ingredients: Luxurious formula features Japanese rice water as the key ingredient, which is rich in amino acids, vitamins, and antioxidants that restore elasticity and strength to damaged hair and prevent future breakage | Fragrance: Invigorating and refreshing, the shampoo has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood. | Professional Stylist Tip: This shampoo is suitable for those looking to achieve longer lengths while maintaining its optimal condition and reducing split ends Strengthening & Thickening Shampoo: Infused with Japanese-sourced rice water, this shampoo provides a deep cleanse without stripping hair of essential hydration. Repairs and restores fragile, damaged hair. | Benefits: Hair diameter is thicker, hair is shinier, and hair is 30x stronger*. Appearance of split ends is reduced by 91%*. *(in a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum vs. non-conditioning shampoo) | Ingredients: Luxurious formula features Japanese rice water as the key ingredient, which is rich in amino acids, vitamins, and antioxidants that restore elasticity and strength to damaged hair and prevent future breakage | Fragrance: Invigorating and refreshing, the shampoo has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood. | Professional Stylist Tip: This shampoo is suitable for those looking to achieve longer lengths while maintaining its optimal condition and reducing split ends