Contemporary Business Communication : Text with Urban Systems CD-ROM (Edition 6) (Hardcover)

Ober prepares students for business communication by employing a hands-on approach, connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology.Continuing the emphasis on technology and work-team communication, the Sixth Edition features the Eduspace online learning tool and integrates real-world perspective and the 3Ps (Problem, Process, Product) writing model.Chapter-opening interviews with high-level business managers include Gilbert C. Morrell Jr. of The Nucon Group, Scott Roller of Texas Instruments, and Gary Davis of World Wrestling Entertainment, Inc., among others.Urban Systems Case Study CD-ROM, an innovative simulation CD packaged free with every new textbook, is tied to the continuing case presented in the text. In 15 modules students experience and solve the unique and complex communication challenges posed by workplace policies and organizational dynamics. End-of-Chapter Mini-Cases, culled from recent business periodicals, challenge students to solve real-world communication problems.The Eduspace online learning tool features BusCom Writer Tutorials, a set of interactive computer modules that guide students through the development of 15 basic business documents. Each module is based on the textbook's 3Ps (Problem, Process, Product) model.

Hardcover, Houghton Mifflin College Div, 2005, ISBN# 0618659773