Pre-Owned Corporate Communication (Paperback) 0072990546 9780072990546

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

Title: Corporate Communication ISBN10: 0072990546 EAN: 9780072990546 Author: Argentini, Paul CONDITION - GOOD - Pre-Owned - Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.