Do It Yourself Marketing [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. By the author of Do-It-Yourself Advertising and Do-It-Yourself Publicity, this book shows readers how to: understand and apply the universal 4 P's of marketing; clarify the strengths and weaknesses of the company and of the competition; produce high-impact direct mail, brochures and ads; ensure that publicity efforts are successful; create effective sales and telemarketing strategies; and write a realistic, affordable and actionable marketing plan.

Do-It-Yourself Marketing, Used [Paperback]