Global Marketing: Foreign Entry, Local Marketing, and Global Management [Hardcover - Used]

Global Marketing: Foreign Entry, Local Marketing, and Global Management [Hardcover - Used]
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Global Marketing: Foreign Entry, Local Marketing, and Global Management [Hardcover - Used]
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CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers.

Global Marketing : Foreign Entry, Local Marketing, and Global Management, Used [Hardcover]

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Brand McGraw Hill
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Product Id 1328046
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 469738343092

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