Harvard Business Review on Brand Management (Harvard Business Review Paperback Series) [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. With the increasing globalization of brands, effective brand management in differentiating products has become even more esseential. This volume provides strategies for maximizing the value of brands and products.

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series), Used [Paperback]