Kenra Brightening Shampoo, 10.1-Ounce

Brightening Shampoo gently cleanses and eliminates brassy tones for brighter, more vibrant color. Designed for daily useon natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.

Eliminates brassy tones to enhance blonde, gray and silver hair Features Advanced Brightening Technology to increase brightness by up to 80% Prevents oil buildup to reduce frequent washing Increases manageability by up to 20% after first use Formulated for daily color maintenance