Marketing Mistakes, Used [Paperback]

Marketing Mistakes, Used [Paperback]
Marketing Mistakes, Used [Paperback]
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This edition now contains both notable marketing blunders and well-known successes. There are 15 new cases, including those dealing with the challenges of entrepreneurship. Updated Information Boxes and Issue Boxes are featured in every chapter to highlight relevant marketing concepts. Discussion questions and role-playing exercises are also included.

Marketing Mistakes, Used [Paperback]

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Brand Wiley & Sons, Incorporated, John
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Product Id 1461051
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 467622179949

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