Marketing: Principles and Perspectives, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing) [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Offers coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. This third edition includes an Internet Marketing chapter and continues to integrate the Internet throughout. It not only talks about what marketing is, but prepares the students to be marketers by involving them in interactive exercises.

Marketing : Principles and Perspectives with PowerWeb, Used [Paperback]