Pre-Owned Beyond the Core: Expand Your Market Without Abandoning Your Roots, Hardcover 1578519519 9781578519514 Chris Zook

This is a Pre-Owned book. All our books are in Good or better condition. Format: Hardcover Author: Chris Zook ISBN10: 1578519519 ISBN13: 9781578519514 Proven approaches-and guidance on how and when to use them-for achieving profitable growth away from your core businessNow in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth.Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own 'repeatable formula' for profitable growth; and guidance on when adjacency moves are smart and how to choose the right adjacency move for a range of business situations.

This is a Pre-Owned book. All our books are in Good or better condition. Proven approaches-and guidance on how and when to use them-for achieving profitable growth away from your core businessNow in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth.Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart and how to choose the right adjacency move for a range of business situations.