Pre-Owned Leadership Brand: Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value Hardcover 1422110303 9781422110300 Dave Ulrich, Norm Smallwood

This is a Pre-Owned book. All our books are in Good or better condition. Format: Hardcover Author: Dave Ulrich, Norm Smallwood ISBN10: 1422110303 ISBN13: 9781422110300 Your companys brands hold intangible value and differentiate your firm from rivals. So does your leadership branda shared identity among your organizations leaders that differentiates what they can do from what your rivals leaders can do. InLeadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms investors, customers, and employeeselevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firms leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders uniqueand use your leadership brand to leave rivals far behind.

This is a Pre-Owned book. All our books are in Good or better condition. Your companys brands hold intangible value and differentiate your firm from rivals. So does your leadership branda shared identity among your organizations leaders that differentiates what they can do from what your rivals leaders can do. InLeadership Brand, Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms investors, customers, and employeeselevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firms leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders uniqueand use your leadership brand to leave rivals far behind.