Pre-Owned Net Worth: Shaping Markets When Customers Make the Rules Hardcover 0875848893 9780875848891 John Hagel III, Marc Singer

This is a Pre-Owned book. All our books are in Good or better condition. Format: Hardcover Author: John Hagel III, Marc Singer ISBN10: 0875848893 ISBN13: 9780875848891 Consumers already recognize the need to protect their privacy when using the Internet to communicate, browse for information, purchase goods services. With Net Worth, authors Hagel Singer build an intriguing scenario in which customers take control of their personal data refuse to surrender it without some compensation. As customers search for the best deal the safest place for their information assets, an opportunity emerges for firms to leverage new, web-based strategies act as infomediaries-brokers or intermediaries who help customers maximize the value of their data. Net Worth constructs a new business model around the infomediary, reveals the coming battle among infomediaries for customers trust private information. The authors examine the opportunities the infomediary will present for businesses consumers alike, as customer-centric brands rise up as the primary source of new value creation, forcing companies to reassess the nature of their core businesses their long-held beliefs about brands marketing. 'Anybody running a traditional business who feels threatened by the onset of electronic commerce should feel more threatened after reading John Hagel IIIs new book. Unless they feel inspired to make its message work for themselves.'-Wall Street Journal 'Looking at the future of e-commerce, Hagel Singer. add a provocative twist to the conventional view that those companies with the best information about their customers will be the most successful. Well-written full of scenarios of how these infomediaries will develop, this book will interest marketers who are eager to explore the electronic frontiers of the economy.'-Publishers Weekly 'To get a handle on the next potential revolution-starring an empowered consumer diminished brand importance-executives at companies big small will be speed-reading this one.'-Business 2.0 'A practical, insightful manual that shows how to implement the visionary ideas of Net Gain. This is the kind of book you want to keep out of your competitors hands.'-Esther Dyson, Chairman, EDventure Holdings, author of Release 2.0: A Design for Living in the Digital Age

This is a Pre-Owned book. All our books are in Good or better condition. Consumers already recognize the need to protect their privacy when using the Internet to communicate, browse for information, & purchase goods & services. With Net Worth, authors Hagel & Singer build an intriguing scenario in which customers take control of their personal data & refuse to surrender it without some compensation. As customers search for the best deal & the safest place for their information assets, an opportunity emerges for firms to leverage new, web-based strategies & act as infomediaries--brokers or intermediaries who help customers maximize the value of their data. Net Worth constructs a new business model around the infomediary, & reveals the coming battle among infomediaries for customers' trust & private information. The authors examine the opportunities the infomediary will present for businesses & consumers alike, as customer-centric brands rise up as the primary source of new value creation, forcing companies to reassess the nature of their core businesses & their long-held beliefs about brands & marketing. "Anybody running a traditional business who feels threatened by the onset of electronic commerce should feel more threatened after reading John Hagel III's new book. Unless they feel inspired to make its message work for themselves."--Wall Street Journal "Looking at the future of e-commerce, Hagel & Singer... add a provocative twist to the conventional view that those companies with the best information about their customers will be the most successful.... Well-written & full of scenarios of how these infomediaries will develop, this book will interest marketers who are eager to explore the electronic frontiers of the economy."--Publishers Weekly "To get a handle on the next potential revolution--starring an empowered consumer & diminished brand importance--executives at companies big & small will be speed-reading this one."--Business 2.0 "A practical, insightful manual that shows how to implement the visionary ideas of Net Gain. This is the kind of book you want to keep out of your competitors' hands."--Esther Dyson, Chairman, EDventure Holdings, & author of Release 2.0: A Design for Living in the Digital Age