Pre-Owned The Quest for Loyalty: Creating Value Through Partnerships Harvard Business Review Book , Hardcover 0875847455 9780875847450 Reichheld, Frederick F.

This is a Pre-Owned book. All our books are in Good or better condition. Format: Hardcover Author: Reichheld, Frederick F. ISBN10: 0875847455 ISBN13: 9780875847450 The authors Harvard Business Review articles set the context for this collection demonstrate the need for understanding loyalty within the larger context of customers, investors, employees- how they interact. The introduction by Scott Cook, co-founder chairman of Intuit, discusses the role loyalty has played in a companys strategy for growth profits. Also includes articles from leading scholars practitioners in management, including Peter Drucker, Charles Handy, Michael Porter, C.K. Prahalad Gary Hamel. Interviews with Sir Colin Marshall of British Airways General Robert F. McDermott provide the perspective of the CEOs of loyalty-based firms, how they can create financial success by targeting the right customers levels of service value through investing in their employees. A Harvard Business Review Book

The Quest for Loyalty: Creating Value Through Partnerships Harvard Business Review Book , Pre-Owned Hardcover 0875847455 9780875847450 Reichheld, Frederick F.