Public Relations Writing : An Issue-Driven Behavioral Approach, Used [Paperback]

Public Relations Writing : An Issue-Driven Behavioral Approach, Used [Paperback]
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Public Relations Writing : An Issue-Driven Behavioral Approach, Used [Paperback]
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Introduces a public relations planning process which merges issue anticipation/management with a behavioural approach to public relations. A framework is offered to link the public relations plan and application of behavioural principles to writing and organizing public relations techniques.

Public Relations Writing : An Issue-Driven Behavioral Approach, Used [Paperback]


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Brand Prentice Hall Books
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Product Id 1327610
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 462731398984

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