Return on Marketing Investment [Hardcover - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. Return on Marketing Investment: DemandMore From Your Marketing and Sales Investments provides business-to-business marketers a few simple concepts to measure and improve their marketing performance. The methods included improve internal communications with the C-suite that want to see the numbers as well as the creative.

Return on Marketing Investment, Used [Hardcover]