Seventh Generation Laundry Detergent, Ultra Concentrated Easy Dose, Fresh Lavender, 23 Ounce, 66 Loads

Life is complicated. Laundry shouldn't be. With Seventh Generation's new Easy Dose Ultra Concentrated Laundry Detergent, you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze and you're done. One squeeze is all you need. Our compact 23 oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water and is 75% lighter than our 100 Fluid oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Our Easy Dose Auto Dosing Technology measures the right amount-every time. Just flip the bottle, give a firm squeeze and you're done. One squeeze is all you need. Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23Ounce bottle that's easy to store and easy to feel good about. Small dose, big clean: 60% less plastic, 50% less water and 75% lighter than our 100 Fluid Ounce bottle. Our advanced-enzyme formula fights even the most stubborn stains. Made with 0% dyes, fragrances or artificial brighteners.