Six Timeless Marketing Blunders (Paperback)

Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the "better mousetrap" philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground. Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.

• Author: William Shanklin • ISBN:9780669248166 • Format:Paperback • Publication Date:1998-05-26