Strategic Management of Technological Innovation (Irwin Management), Used [Paperback]

Strategic Management of Technological Innovation (Irwin Management), Used [Paperback]
Strategic Management of Technological Innovation (Irwin Management), Used [Paperback]
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Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

Strategic Management of Technological Innovation (Irwin Management), Used [Paperback]

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Brand McGraw Hill
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Product Id 1430459
User Reviews and Ratings 3 (1 ratings) 3 out of 5 stars
UPC 463949306785

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