What images can be used?
Learn about how to use images effectively, avoid legal pitfalls with image copyright, and get some tips for using photos in your blog.
General Guidelines
- Always check the license of an image before using it.
- When in doubt, ask for permission.
- Attribite the source when required.
Specific Scenarios
Here are some specific scenarios to consider when choosing images for your site.
Your Own Photos
You can take photos from your library, which is the safest and cheapest option. These can be used on your website without concern since they are your own images.
DIY Graphics
Graphical content can be used if you have designed it yourself, but as with photos, ensure that any graphical elements you have used are not subject to copyright.
Screenshots
Normal screenshots are allowed for the purposes of illustrating a walkthrough or other instructional material. However, no personal or artistic works should be clearly visible – such as from another website or source.
Stock Photos
If you do not have images of your own, you can purchase stock images from professional photo agencies online. Pricing can vary depending on the type or amount you are seeking. These sources provide explicit details on what disclosures are needed, so ensure you adhere closely to them.
Manufacturer Photos
On certain products, manufacturers may provide images for you to use. Typically there is no problem using these on your site if you disclose the source. However, it is always preferable to send an email to the marketing department requesting permission.
Google Image Search
Under no circumstances should you simply copy images from Google Image search and use them on your own website.
Other Blogs and Websites
You may be able to track down images from other blogs and websites, but you must seek permission from the website operator.
Social Media or Photo Sharing Websites
Images found on social media or photo sharing sites like Flickr, Instagram or Pinterest should not be considered fair game. Find out the license or reach out to the source for permission. Disclosure is almost always required.
Free Image Databases
There are several online databases with images that you can use freely, such as Creative Commons licensed imagery. Be sure to read the terms and conditions of reuse and disclose appropriately.
On the Safe Side
If you adhere to the notices of licensed images, mainly use your own pictures, or seek permission to use any copyrighted photos, then you are on the safe side. If you ever have a question on the appropriate steps to take, always reach out for clarification instead of assuming. Image rights laws can be complex, so it is best to cover your bases in advance.
Quick Tips for Using Images
Images can be used to set a mood or help explain a complex idea. They also help draw the visitor's attention to something important, particularly on social websites where often only the image can be seen.
Be sure to optimize your photos before inserting them on your website. The file size should be as small as possible so they load quickly. Focusing on basic SEO for your imagery (like alt tags) will increase the chances of your pages being found.