The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It [Paperback - Used]

CONDITION - USED - Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included. The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.

The Great Marketing Turnaround: The Age of the Individual--and How To Profit From It, Used [Paperback]