Rembrandt Deeply White + Peroxide Whitening Toothpaste 2.6 oz

This new formula is terrible. For years, this was our family's favorite toothpaste. Now, the consistency and taste of the new Rembrandt Deeply White formulation has left us all disappointed. We've switched to Crest 3D White and are hard pressed to understand why Johnson & Johnson would acquire the well established Rembrandt brand from Proctor & Gamble, just to reformulate the product and alter the characteristics that had helped it stand out and succeed in a very crowded whitening toothpaste market. Terrible product reviews across the internet since the launch of the new formulation demonstrate the significant loss of loyal, long time customers that have resulted due to this change in formulation. A campaign announcing that J & J has listened to its customers and is bringing back the original Rembrandt Deeply White toothpaste is long overdue. The company will not only see customers return, but will earn customers' trust and create a positive emotional connection. Or, just continue to sell a generic version of the once admired toothpaste your company ruined. It's not a good look for J & J.

It was advertised as a two-pack. I just received one box. I just got of the phone with customer service, he said this happened to other customers.

I've bought Rembrandt in the past, and it was always fine. The tube from this shipment that I've opened has a very weird texture, almost like it's curdled. It doesn't seem to affect the performance or taste of the toothpaste, but it is much more prone to falling off the toothbrush than toothpaste with a smoother texture.

First off, I wanted to buy the 2.6 oz product as advertised NOT the NEW and IMPROVED 3.5 oz that I received (the 2.6 oz. product is no longer made). This needs to be reflected on the website. I returned what I received to Walmart because I have used the NEW product. The toothpaste looks like cottage cheese chunks, it leaves an after taste like a diet soda, feels like a glue in my mouth, and sticks to my teeth and feels filmy. I have shared this with Rembrandt and they have no plans to revert to the old formula. They have lost a loyal 12+ year customer.

Great product, good service and will order again....