Clairol Natural Instincts Semi-Permanent Hair Color, Black Midnight, 2/36

I've been using Natural Instincts for over a year now. I love the color. I love that it's not permanent and it's ammonia-free. It smells great. This color is amazing....although I have to buy it online so I think this color is going to be discontinued soon because Target and Walmart don't carry it in store. The ONLY downfall to this color is that it bleeds for about 15 washes. This is because it's a wash-out color so it makes sense. How ever, I can't use my white towels or pillowcases anymore and I don't wear light colored shirts until my hair has been washed around 4 times after application. Application is easy and tons of people ask me who does my hair and compliments my color.

The Natural Instincts line is not permanent and my hair grows fast so I have to color frequently. This product does not wreck my hair and coverage looks natural, not dyed!

I have always liked the Clairol products & especially this shade. It's looks so natural & b/c it is non-permanent hair color, it doesn't give your hair that "dyed" look! But on the downside of ordering this online, is why Wal-Mart couldn't have shipped it to the closest Wal-Mart to me so I could have picked it up INSTEAD of having to pay almost $7 in shipping!!!!

I've never had so many compliments on a hair color before. Color stays nice throughout the 4+ weeks till next use. I will stick with this as long (hopefully forever) as they carry it. Hair never gets as dry as many others I have used. Good coverage on my grays.

15RG was a color I used for years and years. Then about 2 1/2 years ago the powers that be at Clairol decided to discontinue it. I was fortunate to find 2 years worth elsewhere but that was it. I had two months of using different brands that totally messed up my hair then learned that the color was back again. I love the color and am so happy it is back. Now I need Walmart to carry it in the store for me. PLEASE.