St. Ives Daily Hydrating Vitamin E Body Lotion, 9 fl oz

For years St. Ives vitamin E lotion was the only one I used. It provided long-lasting moisturizing and had a mild, almost nonexistent scent. What happened! The new formula not only feels different, but it has so much perfume that it makes me sneeze. I'm off to find a new brand of lotion.

I do not like the new formula. it is thicker and somehow, my hands feel dryer than before. also, the perfumey smell is weird and way too strong. the old aloe formula used to have a nice, light smell, and the perfect texture. bring it back!!

I have been a St. Ives addict for many, manyyears. Vitamin E was THE BEST hand lotion ever. It was barely scented and left your hands feeling moisturized but not slick or greasy. It was perfect. I can't begin to express my disappointment that they changed the formula,but especially to this. It reeks and feels horrible on my hands. I cannot stand it and cannot use it. I guess it is back to square one to meet my needs. PLEASE, PLEASE consider bringing back the formula that truly lived up to how you marketed it!!!

I have loved and used St. Ives products for years, especially the Vitamin E lotion. I swore by and recommended your product to everyone, but the new formula is terrible! It's very greasy, has a strong odor and doesn't absorb as quickly as the original formula. The following claims on the new packaging are complete lies: "fast absorbing," "non greasy," and "bigger size." (the old bottle was 24 oz. and the new bottle is 21 oz., how is that bigger?) I'm so disappointed that I have to find a new brand.

St. Ives, what have you done? You've taken a wonderful product and changed it completely. This is NOT the vitamin E lotion I knew and loved. It's sticky and greasy until it dries, and it takes WAY longer to dry than it used to. The texture is just completely different and it's awful, compared to what it used to be. This product is entirely different from what it used to be, and shouldn't have been released under the same name... two stars only because it's still a paraben-free lotion & it did moisturize my skin. But, it's still a huge disappointment. I will be buying a new brand if I don't see my old favorite back on the shelf!