Seventh Generation - Recycled Standard Toilet Paper, 2-Ply, White, 240 Sheets/Roll, 12 Rolls/Pack (13733)

I've been using this TP for years, willing to pay a little more for the healthier alternative. (I even liked it so much that when my local stores stopped carrying the larger quantity packages I started ordering them online.) I just received my new order and there's much more than the packaging that has changed. The paper feels and looks much thinner. It looks and feels like the paper has been rolled much more loosely to give the appearance of having the same diameter as the old rolls. I am including pictures of one of my old SG rolls next to a new one. It is also a bit stiffer and more rough. I am very disappointed and will be looking for a different brand to order next time.

I agree with the other recent reviewers the redesign of the product is disappointing. I was quite happy with the product up until now. It was soft enough while also being environmentally friendly! The recent redesign resulted in the paper being rougher, enough so that I will likely switch toilet paper after years of using Seventh Generation. That means a lot because I am an extremely brand loyal person. It takes a lot to make me switch brands - typically, if the store was out of this brand, I would wait until it was back in stock or go to another store rather than buy an alternative toilet paper. I'm not sure what focus groups told the product manager(s) that this change was acceptable . . .!? My advice would have been to check with a wider swath of customers before making such a change. You may lose a significant number of us with this change!

I have been using seventh generation for years. I have extremely sensitive skin and issues with every other Toilet paper I have used except this one, that was until the product revamp. The new paper is very thin and extremely rough. I had to stop using it because it caused so much irritation to my most sensitive skin. I am still searching for a replacement.

I agree with the other reviewer. We have used Seventh Generation toilet paper for years, and it used to be 300 2-ply sheets per roll. The new rolls are labeled "extra soft & strong" but have 240 2-ply sheets per roll. However, in a direct comparison, the roll that had 300 2-ply sheets was actually stronger and softer than the new roll with 240 2-ply sheets.

We have been using Seventh Generation T.P. for years, as my wife is very sensitive. Unfortunately, our latest packages of your T.P. which have rolls with the old imprint back, have thinner paper and even less soft paper than before. We are looking for another brand.