100% PURE Cocoa Butter Matte Lipstick Full Stay All Day Coverage, Lasting Moisturizing & Softening Natural Lip Color for All Skin Tones, Vegan Fruit Pigmented Hyacinthus (Deep Berry Purple) - 0.15 oz

I work long hours on an airplane and am expected to have a gorgeous face the whole time, this lipstick is my all time favorite to wear on the plane because not only does it not bleed but it also stays put. It can be drying but it's a matte formula so what's to expect? Honestly, if my lips don't peel while on an airplane for 14 hours and still look hot with only 3 reapplys this lipstick is a miracle worker. My favorite shade is Sonora, but Protea and Pink Canyon are my next regulars.

This color is a vibrant clear pink/peachy shade. I love to dab and pucker; a little goes a long way for a beautiful healthy looking tint....or apply more for a more intense color. I have fair skin, brown hair and brown eyes. I love this color and seems to give a healthy glow to my complexion and would work with most if not all complexions

'Pink Canyon' is my second lipstick purchase from 100 Percent Pure. The colour is very pretty - like a peachier version of 'Mirage'. The lipsticks are not drying and are fairly pigmented. I do recommend exfoliating and prepping your lips with a balm prior to application just so it doesn't stick to any dry patches. It lasts on the lips just like conventional lipstick - but it has the benefits of the plant-powered ingredients. One of my favourite lipsticks now.

Blood orange was the color I ordered - and what a true to name color it is. Smooth and creamy. A rather nice lipstick that truly stands out on my pale skin. I mix it with other colors too. I may start out with a lighter pink then add a smidge of this to my lips and blend it in. You can make many unique colors this way. I've read people use it as blush, and now I have plans to try it. Would buy again.

I prefer more subdued berry or wine colored lipsticks, and they named this one well! It's highly pigmented and stays on for a long time. I don't slather it on like the gals do on youtube. I put very little on. First, I get close to a magnifying mirror and outline my lips with it like a lip liner. If careful, and smile broadly while doing this, the lipstick won't settle into any wrinkle lines above your upper lip. About half of each lip gets color. Then I move my lips together to spread it. Sometimes I add a little more if I want it a bit more dramatic. It's extremely matte - which looks best on a more mature face. If my lips are dry, I first put just a touch of 100% lip balm on my lips. In the summer, I'll add nothing or put a little of the lip balm over the lipstick to give it a little moisture. This is a wonderful lipstick and I love the fact that I'm not ingesting yucky ingredients.