100% PURE BB Cream Shade 10 Luminous Full Face Coverage Skin Care & Glow - All-In-One Primer Concealer & Foundation Makeup - Shimmery, Dewy Youth Light Color w/Warm Undertone - Vegan - 1 Fl Oz

Unless you are going for a super opaque, made-up look, this is the best foundation out there. Just enough sunscreen for daily wear, just enough coverage—smooths our redness and unevenness—and gives you an amazing dewy glow without being at all greasy, and I have oily skin. It is a thick product, so I recommend putting it in right after you moisturize for best blendability. I have turned 2 other people on to this who also now swear by it.

I recently was able to visit a 100% Pure store in Seattle and was so glad I did. The associates there were so helpful and assisted me in deciding that their BB Cream was what I needed for light to full coverage (depending on the occasion) as well as for a dewy finish. I use this almost everyday now as it contains SPF and gives my face a really nice finish. It has a really light smell, which I actually really enjoy. The only qualm I have is that I'm still figuring out the best way to apply the product. It is a bit on the thicker side so using the tips of my fingers seems to drag on my face a bit. My beauty blender and flat top kabuki seem to be soaking up more than bluffing it out. Any suggestions would be helpful - thanks!

Use several of the 100% pure foundations but wanted something light with sunscreen for the summer. This is it. Goes on easy and covers very well. I use it with the bamboo blur powder. They are a great combination. The BB cream gives you a nice glow but not shine. It makes your skin just look healthy!!

I read reviews that it was not smooth and would dry very quickly. That was not the case for me. I use a beauty blender and dot it all over my face before I start to blend ... Goes on smooth and gives a dewy look. The more you use the more coverage you get. I personally do not want a full coverage look so I do not use that much. It give my face a nice glow and stays on all day. I am please with this BB Cream.

I bought this product out of desperation because I ran out of my tinted moisturizer and it was sold out. I was so nervous to buy this product as it is recommended for dry/normal skin which is not my skin type. I still gave it a try and I'm so happy with the way it makes my skin look. . By the way I live in Florida and it does not make my skin look oily at all not has caused me any breakouts (I have sentive skin). I would continue to use this product.