100% PURE BB Cream Shade 30 Radiance Full Face Coverage Skin Care & Glow - All-In-One Primer Concealer & Foundation Makeup - Shimmery, Dewy Youth Tan Color w/Warm Golden Undertone - Vegan - 1 Fl Oz

Unless you are going for a super opaque, made-up look, this is the best foundation out there. Just enough sunscreen for daily wear, just enough coverage—smooths our redness and unevenness—and gives you an amazing dewy glow without being at all greasy, and I have oily skin. It is a thick product, so I recommend putting it in right after you moisturize for best blendability. I have turned 2 other people on to this who also now swear by it.

I recently was able to visit a 100% Pure store in Seattle and was so glad I did. The associates there were so helpful and assisted me in deciding that their BB Cream was what I needed for light to full coverage (depending on the occasion) as well as for a dewy finish. I use this almost everyday now as it contains SPF and gives my face a really nice finish. It has a really light smell, which I actually really enjoy. The only qualm I have is that I'm still figuring out the best way to apply the product. It is a bit on the thicker side so using the tips of my fingers seems to drag on my face a bit. My beauty blender and flat top kabuki seem to be soaking up more than bluffing it out. Any suggestions would be helpful - thanks!

I think I'll stick with my mineral foundation. Less weighty in feel, better color matching, similar SPF protection, and lasts longer. For those of you who bought this and want to use it up, you may try this as a concealer under the mineral foundation. (It is the only way I can get a good tonal match is to layer my mineral foundation over top of this). I will probably use the rest of this in this fashion until I am done with the tube and not reorder again. If you don't have many wrinkles under your eyes (this will add bulk and cling to accentuate your crows feet/eye wrinkles) and you are lucky enough to have this color match you well, this could be a hit. As for me, I will continue on the quest for an all-in-one natural BB that has better color matching, is less tacky and doesn't age me. (Maybe I'll give the tomato lycopene SPF a go next?)

This is one of my go to products when I don't have time to fuss and/or I know I'm going to work up a sweat. When I sweat it doesn't look as heavy or streak like foundation does. The consistency when first applied, felt akin to sap in my opinion. But I liked the look and feel once applied so I stuck with it and now it's a staple. It does have buildable coverage, but then it appears (and feels) too shiny and heavy for my liking. What I love about it is that just a pea size adds enough color and sheen to mask my sun damage (+sunscreen!) and it looks natural. Pure BB cream is perfect for Summer time make up!

It was a lot thicker than I expected, however when I use the mattifying primer underneath (because I have an oily T-zone) it glides on! It's good for light coverage. I don't like layering it because it starts to feel heavy on my skin, but it makes my skin look super glowy and not oily! I use this everyday and put it on with my fingers. I do think it's best applied with a blending sponge though..