Clairol natural instincts semi-permanent hair color, dark cool blonde, 7a/ 10

I've been using Natural Instincts for over a year now. I love the color. I love that it's not permanent and it's ammonia-free. It smells great. This color is amazing....although I have to buy it online so I think this color is going to be discontinued soon because Target and Walmart don't carry it in store. The ONLY downfall to this color is that it bleeds for about 15 washes. This is because it's a wash-out color so it makes sense. How ever, I can't use my white towels or pillowcases anymore and I don't wear light colored shirts until my hair has been washed around 4 times after application. Application is easy and tons of people ask me who does my hair and compliments my color.

The Natural Instincts line is not permanent and my hair grows fast so I have to color frequently. This product does not wreck my hair and coverage looks natural, not dyed!

I purchased 9 boxes of this product after hearing from a Walgreens clerk that this product is being discontinued. It wasn't clear if the product was being discontinued at Walgreens or by Clairol. For ten years, I've been using the Midnight color because it works best with my Asian complexion and black hair. After trying other products from Clairol, Loreal, and Garnier, I've found that Natural Instincts is the easiest to use, smells the best, covers all of my white hairs well, doesn't cause more of my hair to fall out, and is gentle. It also acts more like a permanent hair color in Midnight, which I like. Also, it doesn't stain my skin or bleed out for days like some other products. After one shampoo washing, I don't have to fear getting black stain on white towels. Once, I tried the "creme" formula of this same product line, but it was messier and left stains on my white towels for a few shampoos afterwards. I'm really hoping that Clairol isn't discontinuing this product. In the meantime, I think I might buy another 9 boxes just in case.

I have always liked the Clairol products & especially this shade. It's looks so natural & b/c it is non-permanent hair color, it doesn't give your hair that "dyed" look! But on the downside of ordering this online, is why Wal-Mart couldn't have shipped it to the closest Wal-Mart to me so I could have picked it up INSTEAD of having to pay almost $7 in shipping!!!!

I've never had so many compliments on a hair color before. Color stays nice throughout the 4+ weeks till next use. I will stick with this as long (hopefully forever) as they carry it. Hair never gets as dry as many others I have used. Good coverage on my grays.