Clairol Natural Instincts Semi- Permanent Hair Color, Lightest Golden Brown, 11G

I've been using Natural Instincts for over a year now. I love the color. I love that it's not permanent and it's ammonia-free. It smells great. This color is amazing....although I have to buy it online so I think this color is going to be discontinued soon because Target and Walmart don't carry it in store. The ONLY downfall to this color is that it bleeds for about 15 washes. This is because it's a wash-out color so it makes sense. How ever, I can't use my white towels or pillowcases anymore and I don't wear light colored shirts until my hair has been washed around 4 times after application. Application is easy and tons of people ask me who does my hair and compliments my color.

The Natural Instincts line is not permanent and my hair grows fast so I have to color frequently. This product does not wreck my hair and coverage looks natural, not dyed!

I have been using this color for a little while and I love it! It is the prefect shade of red. It does come out as a bright cherry red almost when first done but fades into a beautiful deep auburn color(my hair was a medium to dark brown originally). I was having difficulty finding it in stores so I was excited to find it and order it from walmart.

Your hair will look fantastic and extremely natural. The ease of use is only matched by the true color. It doesn't strip the hair of it's natural beauty. Thanks for a product that delvers true color without harsh chemicals. I recommend this product to anyone who wants gentle coloring.

I've never had so many compliments on a hair color before. Color stays nice throughout the 4+ weeks till next use. I will stick with this as long (hopefully forever) as they carry it. Hair never gets as dry as many others I have used. Good coverage on my grays.