COLOR CHARM, HAIR COLOR Liquid Haircolor 7r/810 Red, 1.4 oz

Not actually the greatest at toning my hair to the right colour. Will have to redo bleaching.

It doesn't mention you need to mix with bleach...useless

Quality control I started using only Wella products about 4 years ago. It was introduced and suggested to me by a hair stylist who used to dye my hair. At that time, it was only possible to purchase individual components and the boxed product became available about a year ago. I have been buying the boxed product and doing myself since then. In the past month I have purchased and used 3 boxes. Same color as always; however, not the same results. The first one turned my roots purple. The second box also turned purple in the bowl so I didn't try to use it. The third didn't turn purple so I applied it. I am not too sure what I would call this color but it is not a color that I want to have on my head or anything like what is on the box. Is this the quality of product which I can expect in Mexico or is this type of thing happening elsewhere????

I did not have a change to go to the salon for a touch up, so I decided to try it myself. After much reviews and tutorials, I chose to go with T18. My original hair is color is a level one with a balayage of levels 6-10. This product was easy to mix and apply with great results. I was able to remove the brass and achieve the ashy tones that my stylist was not able to. The only down side is length of wear. It has been about 2 weeks since the application and I am almost back to brass.

My new #1 fave is Color Charm 911/9N Very Light Blonde. I now have the much-wanted Antique Gold blonde so in vogue. (And my hair's naturally blue-black.) Love the fragrance, too.