Dale Jr. Earnhardt: Shifting Gears (DVD), Team Marketing, Documentary

Never before has one man's decision been met with such speculation, change and expectation. In a season of unprecedented change, Hammerhead Entertainment and ESPN let viewers into Dale Earnhardt Jr.'s world as he transitioned from the company his father created to his new Sprint Cup ride at Hendrick Motorsports in the No. 88 National Guard/AMP Energy Chevrolet. The show takes you behind the scenes as Dale Jr. prepares for his announcements, meets with new partners and gives a personal view on how he adapts to his new surroundings. Join NASCAR's most popular driver as he navigates the many challenges that arise - from new teammates to new deals, the makings of an innovative new Adidas fire suit and the design process for his new cars. Everything that was in place is now "Shifting Gears". Follow Dale Jr. in the weeks leading up to the Daytona 500 and throughout the 2008 season on his quest to get back up front in the Sprint Cup Series. Watch as he adjusts to his demanding new schedule and forms relationships with new teammates. Be there as Dale Jr. interviews his new boss, Rick Hendrick, for his XM radio show. Listen in as Dale Jr. talks with his family and friends about JR Motorsports, his relationship with Tony Eury Jr., competition in the Sprint Cup Series, and his successes on and off the track. "Shifting Gears" also takes viewers into Victory Lane for his emotional first win with Hendrick Motorsports on Father's Day and his first victories as a car owner with JR Motorsports. Watch "Shifting Gears" to see beyond the rumors, hype and anticipation, and get a look at what it took for NASCAR's biggest star to move to the sport's most acclaimed team.

DALE JR.: SHIFTING GEARS Documentary Team Marketing