I Can't Believe It's Not Butter Light Spread, 7.5 oz Tub Twin Pack (Refrigerated)

Have been a huge fan for years. Was upset that I couldn't find it for a while. When it came back on the market in its new format i purchased large tub,I was that happy it was back. Now I regret it as it was expensive and frankly, awful. Much,much,much prefer old version.

With this new looking tub came a change in a product that I've been using for years... The "I Can't Believe It's Not Butter!" Light used to melt into my toast and didn't take forever to melt in the frying pan; something has changed in the consistency and texture of this product. I'm disappointed. I am now trying different competitors to try and find what seems to have been lost in your product that I so enjoyed! If it's not broke, why fix it?

I can't believe it's NOT I Can't Believe It's Not Butter Light anymore. Unilever has ruined a great product I used to buy a lot, but regretfully will no longer. If you like a waxy, tasteless, ugly looking, non-melting spread that claims to be a butter substitute this is for you, but you will be wasting your money and be very disappointed. For me I'll find something else. What was wrong with the old container, as well? Whoever decided to make a "healthier" change to a favorite of many ought to reexamine their decision and SOON. But, I'm afraid they have lost many former fans.

I've been using ICBINB Light for years and LOVED it. In fact, I preferred it over real butter. I recently purchased the new square tub and didn't notice the recipe was changed, until I tasted it. Awful! I looked closer at the ingredients and compared it with the old recipe and it is apparent that when you removed the sweet cream buttermilk, you removed the flavor I so loved. Now ICBINB Light takes like every other cheap margarine on the market. So sad that I'll be searching for a new margarine.

I have been a loyal customer of I CAN'T BELIEVE IT'S NOT BUTTER for so many years and this new recipe is awful! If I could leave less than 1 star I would. My first taste disappointed me and it didn't get any better. It tasted like you took all the salt out and all I tasted was oil. After all these years, it is time to find a new margarine. .