Ivory Original Personal Size Bars, 3 ct, 3.1 Oz

I've been using ivory barsoap for over 60 years and have always bought multi packs. They last me for years. I just recently bought a new multi pack and am very disappointed in this new, NOT original bar soap. It has a waxy smell, leaves my skin not "squeaky clean" but dry and gets used up much faster than ever before. Please refrain from posting to me the repeated reply to long standing loyal customers bringing our legitimate observations of your new product. Your repeated reply is nothing more than a marketing department crafted explanation pointing out that your product is as good as ever and we are all incorrect in our experience. You've lost another customer that will be happy to return if and when you put the actual original soap back on store shelves. Was "new" coke not a lesson learned? Just because you can, doesn't mean you should. Karen McAffrey Michigan

If I could, I would give the new plant based formulation of Ivory no stars. It is misleading to call this bar original. P&G claims they are trusted but they certainly are not trusted by me any longer. I have been using the original bar since I was a child and I am now 50. My skin is sensitive and any other product would make it dry and itchy. Now, I have that problem with this new formula of Ivory bar soap. It's terrible. It doesn't lather, it smells terrible and makes my skin dry and itchy. I am extremely disappointed. Why would you change a perfectly tried and true product after all these years? This is a huge mistake, Proctor & Gamble. I unfortunately cannot buy this soap any longer. If you change it back to the formula with tallow, I will gladly use it again. Please fix your mistake. Coca Cola did in the 80s. You can, too. It's so sad you would change this soap to a sub standard product for all your loyal customers.

I think this is horrible that they change the formula of the bar soap and not inform the consumer. It's impossible for the customer to trust in a product, when these companies add/remove ingredients and not advertise the change. What the heck did you do to the soap? Why doesn't it float anymore? Why does it smell funny? Are these new ingredients even good for the skin? What ARE the new ingredients?! I have used this soap because of it's well know "purity"....now I have to buy handmade soap because I lost faith in Proctor and Gamble. At least the name fits. You take a "Gamble" every time you use a product.

The new formula is horrible , why change a good thing ..I had used the old formula for 20 years it was great lathered well, cleaned well , even floated. This new formula is the worst , bought a pack it was soft and had mold as well , horrible change PLEASE BRING BACK OLD FORMUKA

I did not expected to received 3 very small bar of soaps that don't even have the Ivory label on them? they came in a plain paper inside a plastic bag?? Also I pay more for them that I would had pay for 4 regular size of Dove.