Loreal Excellence Triple Protection Color Creme, 1 ea

Ok - this is HANDS DOWN... THE best blonde hair color for at home dye jobs that has ever existed! My hair pulls red, and I've spent the last 20 years of my life spending hundreds and hundreds of dollars on purple shampoos and blue shampoos and at-home toners. What a waste of time and money!! I wish I'd jist spent the little extra for L'oreal's 01 Extra Light Natural Ash Blonde to begin with. To say I'm happy with this product would be an understatement!! Some reviews have knocked the smell during processing, but to ME, that was the smell of success!! My other color that I've used for at least 10 years never had that smell, and it always gave me a brassy, copper undertone that I spent weeks trying to get rid of. Thank you, L'oreal.. your 01 is my new NUMBER ONE!!

Ive used the same color for over 20 years! I would have always given a 5star rating as my hair felt the best after I would dye it! But when you removed the pre-treat conditioner and replaced it with shampoo- ugh!! WHY?!?! My hair feels fried now. I'd give it a 2 star if I had another choice that matches my color as well. PLEASE BRING BACK THE PRE-CONDITIONER!

[This review was collected as part of a promotion.] Will my full head of hair could be extra light natural ash blonde is my long-time trademark?

I began using this product in 2019, and I absolutely loved it. Good on the hair, and great color that was deep and did not fade even after months. But then at some point in 2023, it was completely different: the color barely touched my hair, and what did touch it was nowhere near the level of color it was before and it faded very quickly. I continued to use it through the end of 2024, hoping it was something I was doing that could be changed, but it has had the same outcome every time.It is just not good anymore, and that really disappoints me because I really liked it, my hair really did well with it, and now I'm going to have to try a new and different product, which scares me gotta say.

Love the color