L'Oreal Paris Excellence To-Go 10 Minute Creme Colorant

I love L'oreal products and have used "Excellence" hair color many, many times. However, this time I used the "Excellence to go" product, and although I used the same exact shade, it came out so dark I could just cry. I have rather long hair, and it took awhile to apply it all, so I'm just guessing but I think that's why it's so dark. The gray coverage is awesome, though!

I have light to medium blonde hair. I looked carefully at the back of the box and matched my current shade hoping to slightly darken it to a true medium blonde. However, the color came out brown. A light brown but definitely brown! What a surprise! The brown is a pretty shade but was very disappointed to loose my blond locks.

Super fast, super easy, covers the grays perfectly. Love the shine my hair has and the great body. It is a bit darker at first, but reds tend to lighten and fade, so I do not mind it being darker because I know that it will be dark only for a few washings and then start to lighten. The brown that is mixed with the red will hold color better than red alone, so if you want a lighter shade of red choose one without brown.

I have been coloring my hair with at home kits for over 20 years. This is the first time I have experienced anything like this. I followed the instructions to the letter. It turned my hair black with purple highlights. Now, I have to go to a salon for color correction. DO NOT use this product if you want the color that's on the box, because it doesn't come close. It is simply awful. Don't believe me? Read the other reviews!

I bought a warm auburn brown, thinking it would take my dark brown hair down a few notches and add a sexy hint of red. Instead, it darkened my hair nearly to black, but with reddish-purple tint. I'm very disappointed, especially after the success I've had with the Feria and the Preference (I think) lines, which take a little longer to develop.