Last Updated: 2025-12-29 19:41:28
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| Manufacturer | - |
|---|---|
| Brand | L'Oreal Paris |
| Item model number | 071249253090 |
| Color | Other |
| Weight | - |
| Height | - |
| Depth | - |
| Product Id | 503843 |
|---|---|
| User Reviews and Ratings |
4.1
(4846 ratings)
4.1 out of 5 stars
|
| UPC | 071249253090 |
| # | Shop & Price | Reviews | User Ratings | Price |
|---|---|---|---|---|
| 1 |
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| 2 |
L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, 5MB Medium Auburn, 1 kit
Reviews: 4846
app.ratings:
(4846)
Price:
$11.89
Visit
Reviews: 4846
(4.1)
|
have used this shade for years and the NEW formula is awful. My hair turned brassy and reddish/orange instead of ash brown. It looks nothing like the box or the old version. I wasted my money and now I have to fix my hair. Please bring back the old formula , this one does NOT deliver an ash tone.
I didn't realize it had come to my door
I've used L'Oréal Preference for 20 plus years and always been very happy. However the formula must have changed in 2025. It is so thin now that it drips everywhere and takes longer to color my grey hair. Not to mention that the price has gone up. I will be looking for a different drug store hair color.
Why the color change??? First you ruin your mascara with formula change -- now your Preference hair color. What is going on at Loreal Paris?? Have used Preferance #8 blonde for many many years. Recently, right before the box change, this color much much more strawberry red -- my scalp becomes red stained for 2 days after coloring, doesn't color grey as well, doesn't last more than 2 weeks, hair not nearly as shiny, much more brittle. Why change a good formula. Now switching to Schwarzkkopf before I totally ruin my hair.
I HAVE USED DARK ASH BROWN FOR YEARS. BUT THIS NEW FORMULA IS TERRIBLE. IT NOW HAS WAY MORE RED - WHICH I HATE. THE COLOR DOESN'T LAST TWO WEEKS, PLUS THE SMELL IS AWFUL. WHY IN THE WORLD DID YOU CHANGE THE OLD FORMULA? I WILL BE FINDING AN ALTERNATIVE TO YOUR PRODUCT.
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