L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 9A Light Ash Blonde, Pack of 1, Hair Dye

The Dream Blonde product line (and in particular the color 9A light ash blonde) was a favorite of mine and many other people. Now it "is no more". The same thing happened earlier with Feria 81 ( Cool Ashy Blonde). These colors flew off the shelves in the stores, and were so popular that even while they were being produced they were hard to find. (I once convinced a store manager to "special order" a case for me! LOL) Please, L"Oreal: bring it back...or tell us what is next. Change is hard!

You can have very dark hair and have your hair died blonde without damaging your hair or spending hundreds of dollars. This is by far the best hair color most salons can not even compete with it. Sadly I can not find this product anywhere even online anymore. I have tried other products and I miss this product very much ;(

Oh my goodness!!! I have been coloring my hair since I was in my teens. I (in all these years) have not found a shade of blonde that is soooo right on!!!! There is no brassiness, and it lifts my roots beautifully!! My only problem is that I cannot find this product anywhere! I'am so dissapointed, I finally find a blonde color that works for me, and now is nowhere to be found!!!! Please,please,please L'Oreal, BRING THIS BACK!!! Can't be without it!!!!!

I'm a licensed cosmetologist and quite honestly have a very hard time finding a professional blonde without using bleach. They usually just don't get blonde enough. I had prior highlights and lowlights in my hair and used No. 11 to cover it all. It brightened up everything and made me blonder which is what I wanted. Now I didn't get a platinum shade at all...and I think if my hair had been any darker I would've had some serious orange going on.

I have tried many brands, even other L'Oreal colors, and this one works the best for me. I never have a brassy result. I use on my roots every 5 weeks. People stop me in public to compliment my hair and they are amazed when I tell them I do it myself! I love this product!!