Shiseido Ginza Tokyo Synchro Skin Radiant Lifting Foundation 210 Birch 1.2oz/30ml

[This review was collected as part of a promotion.] I have dry skin, so for many many years I have disliked foundation because my dry skin patches were a magnet for makeup. I've tried different methods of application, different brands, primers, etc. I wasn't ever crazy about the results. But as I aged... And these darn sun/age spots started to grace my face along with darkening freckles I wanted to revisit the issue. A friend recommended Shishedo Foundation, described both the Lifting and the Self-Refreshing. I decided upon the Lifting. With the color choosing "wizard" I ordered a shade that is just right. I felt such a difference as I applied it - it's coverage is amazing WITHOUT feeling cakey or heavy. Now, I do use a lot of moisturizer and a primer to help with my dry skin, and it's not perfect by any means, however... This foundation doesn't seem to settle in those dry areas as other have. It evenly covers, and I just stipple a little extra on my sun/age spots for extra coverage. I am very pleased with this foundation. I don't like heavy makeup and when I wear it, I don't feel "made up" I just feel like my skin looks younger and that it has evened out my tone. The first day I wore it, my 12 year old son asked if I was wearing makeup - I asked if it looked bad? No, looks good! So that boosted my confidence that it had accomplished what I was aiming for without liking artificial. Plus, it lasts all day !!!

[This review was collected as part of a promotion.] I ordered this product as a replacement for a former Shiseido lifting foundation which has been discontinued. I was fortunate to have the assistance of a Shisdeido representative by telephone who researched the appropriate color after hearing my answers to several questions. The color which I received was indeed a very close match for my skin tone. I would have given it five stars if it had a bit more of a rose tint. I do especially like the new dispenser, a great improvement over the former one. The newer product has a lighter more easily applied texture, and the spf has been upgraded from 15 to 30, a great benefit for all skin tones.

[This review was collected as part of a promotion.] I love that this foundation doesn't transfer. I wear a lot of white shirts and was tired of my makeup ruining all of my white colors and necklines. Also, since switching from Lancôme foundation, I've been getting unsolicited compliments on my skin and make up. Even got a random compliment from a sales person while walking through the cosmetics department in Nordstom! And, I just turned 65 so this radiant lifting foundation really lives up to its name.

[This review was collected as part of a promotion.] This is my favorite foundation hands down: good coverage, natural looking, not cakey. Love the color: perfect match.

[This review was collected as part of a promotion.] Fabulous product, it's light on the skin while still providing great coverage. I have been using it for years.