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Sports Marketing: Competitive Business Strategies for Sports, Used [Paperback]

Sports Marketing: Competitive Business Strategies for Sports, Used [Paperback]
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Sports Marketing: Competitive Business Strategies for Sports, Used [Paperback]
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Brand: Benjamin-Cummings Publishing Company
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Instructs the reader on how to identify and research sports markets, analyze and interpret data, and design a plan for exploiting relevant markets. Provides a step-by-step method of developing sponsorship programs, emphasizing a hands-on approach to understanding both marketing principles and the sp

Sports Marketing : Competitive Business Strategies for Sports, Used [Paperback]

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Product Id 535184
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