Wella COLOR CHARM, HAIR COLOR Liquid Haircolor 729/8RG Titian Red Blonde, 1.4 Oz

Not actually the greatest at toning my hair to the right colour. Will have to redo bleaching.

I read SO many reviews/watched videos before trying T18 on my brown hair w/ blonde highlights. Did highlights myself, didn't leave bleach on long enough, ended up with brassy orange highlights. I was so scared that T18 would turn my highlights white, or lighten my brown base colour. Finally did it this week and I love it. I mixed it with a 20 developer, left it in for 20 mins (could have gone another 10 mins) and my highlights turned a very natural ashy blonde that blended really well with my base colour. They darkened a bit, which for me was great. In case you're not sure whether to try it, I say go for it. So glad I did! Also - only used about a third of the bottle so more for next time!

It doesn't mention you need to mix with bleach...useless

So I used t18 first and my hair was almost an icy lavender tone. The t18 did a very nice job of getting rid of brass and my roots were reduced from a copper tone to a light almost dirty blonde. The roots were nonetheless, still brassy and looking back, I should have just used t18 again. I had also purchased t10 to mix with the t18 but I did not have enough developer at the time. t10 made my hair almost silver, definitely an ash blonde throughout the lengths but my roots got much darker! Now I not only have coppery roots, again, but they are more like a level 6. I would recommend t18 but not t10, especially not for level 8 and up blondes. So disappointed with t10. Also, I have very long hair and one bottle was almost enough for me but I was mostly focusing on my root area.

Quality control I started using only Wella products about 4 years ago. It was introduced and suggested to me by a hair stylist who used to dye my hair. At that time, it was only possible to purchase individual components and the boxed product became available about a year ago. I have been buying the boxed product and doing myself since then. In the past month I have purchased and used 3 boxes. Same color as always; however, not the same results. The first one turned my roots purple. The second box also turned purple in the bowl so I didn't try to use it. The third didn't turn purple so I applied it. I am not too sure what I would call this color but it is not a color that I want to have on my head or anything like what is on the box. Is this the quality of product which I can expect in Mexico or is this type of thing happening elsewhere????