Wella Color Charm Liquid Permanent Hair Color, 50 Cooling Violet 1.4 oz

Wella Color Charm provides vibrant colors as creative as you are. Long-Lasting, fade resistant results. Wella colorcharm Permanent Liquid Color saturates and fuses with the hair to deliver a TRUE-TO-TONE color that is exceptionally fade resistant. Liquid Color provides a vibrant palette without boundaries with 62 easily intermixable shades to express your creativity.

FEATURES: Cooling Violet (Additive) Permanent liquid hair color with an Economical 1:2 Mix Ratio For quick, full-head services, easy bottle Long-lasting, fade-resistant results with liquid technology Excellent gray coverage covers the most resistant grays Infuses the hair with a vibrant color molecule Up to 43% more shine (Compared to untreated hair), even on darker hair Long-lasting, true to tone color A gentle floral fragrance for a pleasurable coloring experience 1.4 oz